We help leaders make better-informed decisions and act on them.
Our work combines deep technical knowledge with an understanding of humans, organisations and society.
Selected clients
Our clients include H&M, Meta, Zalando, Sveriges Radio, Bonnierförlagen, NyTeknik and Limbik.
In their words
“Together, we navigated several high-stakes crisis situations where precise communication and brand protection were critical. Anna’s ability to navigate complex challenges and distill them into clear, actionable solutions was truly invaluable.”
“It takes a lot of experience and empathy to be able to see and communicate a simple solution to a complex problem. Anna can learn basically anything if she’s motivated.”
About us
Better Odds is an advisory firm in Stockholm, founded by Anna Loverus. We work with clients worldwide.
The principles that guide our work, from how we use AI to digital sovereignty, are published openly.
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